Articles
If you’re looking for articles I’ve written as a journalist go here. If it’s helpful articles on how to approach the media you’re looking for, you’ll find them on this page. Happy Reading.
Approaching a journalist: an insider perspective
As a freelance journalist who has worked in New Zealand media for over a decade, I have been approached by many a company and PR agency with potential stories. Here are some insider tips on what increases your chances of getting noticed. Highlight anything that...
What is a media release anyway?
If you’ve never had to send a media release before, it might seem like a bit of a mysterious concept. The good thing is, it’s not actually very complicated at all. It’s really just a document making an announcement of some sort, with the ultimate goal of...
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