by Blair | Jul 31, 2018 | Blog
As a freelance journalist who has worked in New Zealand media for over a decade, I have been approached by many a company and PR agency with potential stories. Here are some insider tips on what increases your chances of getting noticed. Highlight anything that shows...
by Blair | Jul 31, 2018 | Blog
If you’ve never had to send a media release before, it might seem like a bit of a mysterious concept. The good thing is, it’s not actually very complicated at all. It’s really just a document making an announcement of some sort, with the ultimate goal of attracting a...
Approaching a journalist: an insider perspectiveJuly 31, 2018
What is a media release anyway?July 31, 2018