Want to approach the media, but

don’t know how?

All you need is a bit of confidence and some insider 
know-how. After more than a decade writing for some
of New Zealand’s best known newspapers and magazines, we can help.

Yes, you can get media attention yourself

There are some simple steps to approaching the media, whatever your story, service or product news. We’ve broken it into a package where we do the tricky, time-consuming bits and you do the rest, with our support.

Services

DIY PR Packages

We have different options depending on your budget of you can mix and match from the individual services list below. We also do workshops for groups and are available to speak at events where people want to learn how to work with the media.

Full DIY PR package

  • Skype interview
  • Media release writing
  • Media release editing to incorporate client changes
  • Email wording for media release send outs
  • Advice on sending out media release (especially if product involved)
  • Picture/image check – for resolution and  other issues
  • Editor/journalist contact list for your target publications
  • Follow up advice
  • Follow up email wording/follow up call script

$699 + GST

Skype Consult package

  • One hour Skype or FaceTime chat about your PR goals
  • Follow up email with some suggested angles and pitches 
  • Email addresses for five most likely publications

$199 + GST

Individual Services

We can also provide:

  • Product photography
  • Media Release writing 
  • One page Business Bios 
  • Website copy assessment
  • Website re-writes
  • Web/blog content writing
  • Group workshops

Testimonials

What People Are Saying

“Alexia has been fantastic with preparing our media releases and advising us on the most relevant media channels for us to contact to get the best possible response. We have had great success in gaining media exposure with Alexia’s help for which we are very grateful – we highly recommend her services. ” Rebecca Stenbeck

New Zealand Beer Limited (The Herbalist)

“We utilised Alexia’s services for our 20 year anniversary celebrations last year which also coincided with a new product launch. Alexia wrote our press release, updated our company biography and advised us how to best present our press release to selected media to ensure we received a good success rate in terms of coverage.  We were very happy with the assistance Alexia gave us and would recommend her to other companies.” Amanda MacDonald

Pure Delish

“Alexia is fantastic to work with! She really works well with small businesses, giving guidance and direction and bringing a lot of creative ideas to the table.

Such a worthy investment! Thank you so much and I will definitely be recommending your service on!”

Sarah Hyndman

Little Mango

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Industry Insider

Who is DIY PR?

Alexia Santamaria

Alexia Santamaria

Media Expert

Hi there. I’m Alexia and I’ve been working as a freelance journalist for over a decade. I still write for Next, Good Health Choices, Herald Travel, Newshub Travel Online, Dish Magazine, AA Directions, Flight Centre blog, Express magazine and am a judge on some of Metro magazine’s Top 50 awards. Working on the inside, I know a thing or two about sending product and pitching stories to editors and what makes them gloss over – or sit up and take interest. I’ve met many people who know they can do their own PR but just need some confidence and guidance on the ins and outs. That’s what I’m here to do.

If you want to see some of my work as a journalist over the years, check out

www.alexiasantamaria.contently.com

Ready to get noticed?

Give Alexia a call on 021 337 772 or email at alexia@diypr.nz. She’s more than happy to chat through your situation, so you can decide if you need our services.

Let’s Talk

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